INTERACTIVE EXPERIENCE - TECH: SENSORS, SOUND AND INTERACTION

Thread, water,
territory

SCROLL
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2018
INTERACTIVE EXPERIENCE DESIGN
APP DEVELOPMENT
ON-SITE INSTALLATION
Client:
Múcura

Platform:
Museum installation

THE PROJECT:

“Thread, water, territory” was an installation that was part of a museum exhibition organized by several local artists at Guadalajara, México. The artists intention was to get the audience to know about the legacy of María Arcelia Díaz, a notable feminist figure that headed several strikes in favor of textile factory workers at the beginning of the twentieth century. We were tasked with the mission to create an interactive engaging experience piece that would be part of the expo.

THE CHALLENGE:

The artist Florencia Guillen created a piece that consisted of four water containers, each one had inside a charcoal drawing all of them related to a particular story. What we did was add interaction to the piece: whenever a visitor touched the water on any container one of several audio tracks was reproduced on a hidden speaker: the sound of rain, the sound of a river, and the rest where parts of a narration called “the rivers of change in the voice of a woman”. The audience was never aware of the location of the speaker.

THE SOLUTION:

Inspired by the water as the main dialogue resource, we designed a hidden system that connected each one of the water containers with a computer and several hidden speakers. The visitors were unaware that they completed an electronic circuit by touching the water. Whenever this happened the audio started playing.

THE RESULT:

We created an experience that invited the visitors to touch: children and adults enjoyed interacting with the art piece, dipping their hands in the water and trying to guess the source of the sounds they were hearing. Florencia’s piece was one of the main attractions on the exhibition: it was the one that attracted the most visitors and the one that was engaged with more often.