|UX & UI DESIGN|
|WEB & MOBILE|
Dancing with Introverts
3Dorama is an app that uses augmented and virtual reality to enable users to interactively explore an architectural proposal thus making the architect’s pitch easier, more fun and more engaging. The 3D models the architects already do to pitch their developments can be displayed as interactive models that are easily downloaded through the 3Dorama mobile visor. Say goodbye to the visits with the clients and complex software to display your models: 3Dorama is not a 3D authoring tool but a 3D communications one in which the value that the architect proposes to the client is better understood through interactive exploration in a virtual setting.
An architect can visualize a beautiful place by just looking at the blueprints. This is not always true for the final client: it is very usual that, despite the project already being approved, the client asks for unexpected changes even if the construction has already started which results in problems and costs to cover. Sometimes the final client doesn’t really understand characteristics or spatial dimensions of a project without having a clear visual reference. The challenge for us was to build a bridge between the language used by the architects and their clients, substituting imagination for a representation that was not only faithful, but fun to use and explore.
How did we put the architect and the client on the same channel? By creating an augmented reality enhanced model. By loading a 3D model in 3Dorama this can be triggered to be viewed in an augmented reality fashion as if the client had an actual physical model in front of them. The client can even explore the space on the inside using VR. All of this can be done with just a regular cell phone which makes it easy to use at any hour and any place and even enables the client to share with friends and family and do any comments that might arise as part of the exploration. The app was not only good for the client but also for the architect: an entertaining engaging app also helps to close the deals more smoothly.
A mixed reality app at an affordable price for freelance architects and small studios under a software as a service model that substitutes other programs currently used to visualize architectural models. The interface was done in such a way that it was easy to use for casual users. With 3Dorama, sales pitches become fun moments in which the client is completely engaged because they themselves are participating. The architect also saves time and money by enabling their clients to make better decisions regarding their projects by avoiding interference in the communications channel.